Dear Content Manager: Are you Harnessing the Power of Data?
In our previous "letter", we explored the multifaceted role of a content manager. Today, we shift our focus to a critical component of your toolkit: data. Data, when harnessed effectively, can transform content management from an art into a science. Understanding Your Metrics The first step to leveraging data is understanding the metrics that truly matter. Common metrics include: Traffic: This measures the number of visitors to your content. While important, it's essential to consider the quality of traffic. Engagement: Metrics like time on page, bounce rate, and scroll depth indicate how deeply users are interacting with your content. Conversions: [...]