Dear Content Manager: Are you Harnessing the Power of Data?
In our previous "letter", we explored the multifaceted role of a content manager. Today, we shift our focus to a critical component of your toolkit: data. Data, when harnessed effectively, can transform content management from an art into a science. Understanding Your Metrics The first step to leveraging data is understanding the metrics that truly matter. Common metrics include: Traffic: This measures the number of visitors to your content. While important, it's essential to consider the quality of traffic. Engagement: Metrics like time on page, bounce rate, and scroll depth indicate how deeply users are interacting with your content. Conversions: [...]
Dear Content Manager: Creating a Culture of Content
Dear Content Manager, We really hope you are well, because we know just how hard your work can be, especially if your company is not in the creative industry. And sure, you still love your job, and you are grateful for it, but you just wish the culture was more content oriented so things could be easier, smoother, fun. Between management that think marketing is all fluff and departments that have no creative genes in their DNA (shh), it can be tough. We get it, we feel your pain, have some ice cream. And that is exactly why we are [...]