SO, YOU’RE LAUNCHING A CAMPAIGN: A GUIDE FOR MARKETING MANAGERS
Launching a marketing campaign is an exciting endeavour, but it’s also a complex process that requires meticulous planning, strategic execution, and continuous monitoring. As a marketing manager, you play a crucial role in ensuring the success of your campaign. Here’s a step-by-step guide to help you navigate the journey: Understand Your Audience: Before diving into campaign planning, get to know your audience inside out. Identify their pain points, interests, and preferences. What excites them? What challenges do they face? This understanding will shape your campaign strategy. Set Clear Goals: Define specific, measurable objectives for your campaign. Are you aiming for [...]